Forklift Logo Lights: Elevate Warehouse Safety Through Proactive Visibility Signals

Buyersproduct, a mid-sized warehouse operator in USA, faced two key challenges: frequent near-miss accidents between forklifts and pedestrians in its 50,000-square-foot facility, and low brand recognition among visiting clients. With 12 forklifts operating daily across busy aisles, visibility issues during peak hours (8 AM–5 PM) posed significant risks.

In  2024, Buyersproduct partnered with Wetech to install custom forklift logo lights on all its vehicles. The lights, project a caution "Forklif" warning onto the floor 3–5 feet ahead, used high-brightness LEDs resistant to dust and vibrations. 

Within 3 months, near-miss incidents dropped by 65%—pedestrians reported easier detection of oncoming forklifts, even in dimly lit storage zones. Additionally, client feedback surveys showed a 40% increase in brand recall, as the logo became a visible symbol of Buyers product’s commitment to safety. The lights also reduced energy costs by 30% compared to traditional warning beacons, thanks to their low-power LED design.

Forklift logo lights proved to be a cost-effective solution for Buyersproduct, addressing both safety concerns and brand visibility goals. The company plans to expand the installation to its new warehouse in 2025.